Where this comes from
Built across Fortune 500, entrepreneurship, and startups.
Not parachuting in, but from inside the room.
15 years across every side of the revenue table.
01. Fortune 500, enterprise sales
I learned to engineer customer conversations at Fortune 500 scale. Every interaction designed with precision, every next step intentional, and structure is what turns €300K+ deals into repeatable outcomes.
02. Entrepreneurship, corporate ventures
Building a venture inside Migros taught me that the best ideas still need a clear conversation architecture to connect product to customer reality, fast, with no safety net.
Design sprints · Customer validation · Prototyping
03. Startups, inside the room, not outside it
Head of CS, CCO, and consultant, inside SaaS startups at every stage of growth, not as an outside observer but at the speed startups actually move. I've scaled onboardings, turned around stalled pilots, and optimised CS functions from the inside. I know what works lean, what works fast, and what actually sticks when there's no time for complicated structures. Coaching 100+ founder teams a year at ETH Zurich keeps that instinct sharp.
Same problem. Every time. Every role.